Q1.
I. Work in pairs to write three creative slogans on Special Olympics.
One example of a slogan on Special Olympics has been given below.
Special Olympics: Igniting a Universe of Potential
Present your slogans in a creative manner and share with your classmates and teacher.
[Steps to write a slogan, page 166: Understand the theme on which you want to write a slogan. Brainstorm ideas and use them to create the slogan. Keep it brief and simple. It should not be more than eight to ten words. Make the slogan catchy.]
Answer
Work from the theme outwards, exactly as the steps on page 166 say. The theme here is inclusion through sport — not pity, not charity, not ‘helping the less fortunate’. Every good slogan on this subject says something about ability, belonging or the meaning of winning.
What makes a slogan work:
- Under ten words, as the book requires. Shorter is almost always stronger.
- A sound device — alliteration, rhyme or a balanced pair — so the ear holds it.
- One idea only. A slogan that lists three things is a sentence, not a slogan.
- An active, positive verb. The model slogan uses igniting.
- The right attitude. Test every draft against this question: would an athlete be proud to wear it on a T-shirt? ‘Give them a chance’ fails that test; ‘Watch us win’ passes it.
Sample answer — three slogans:
- Nine runners. One finish line. Everybody wins. (built directly on the poem — the ending explained in seven words)
- Different starting blocks, the same fire. (alliteration on /f/; ‘starting blocks’ borrowed from stanza 3 of the poem)
- Include, and watch us compete. (the imperative is addressed to the spectator, not the athlete — inclusion is presented as something the crowd must do)
Why slogan 3 is worth studying: most slogans on disability address the athlete (‘Never give up!’). This one turns round and addresses everybody else, which matches what the chapter actually argues — Dr. Malik’s obstacle was “societal perceptions”, not her spine, and the Special Olympics aims at “fostering the acceptance and inclusion of all people”. Acceptance is a job for the audience.