Three questions, so three parts.
(a) Why wants keep changing. The chapter's own example carries the answer: “people may want to upgrade from a bicycle to a motorbike and then to a car.” Notice that the bicycle owner did not stop wanting because the bicycle worked. Wants change because:
- Satisfying one want reveals the next. Once travel is solved by a bicycle, the new want is faster and more comfortable travel.
- Income changes. As families earn more, items that were out of reach move into the list of possibilities.
- New goods appear. Nobody wanted a mobile phone before it existed. Producers “study market trends and new innovations”, and each new product creates a want that did not exist.
- Age and circumstance change. A child wants toys, a student wants books and a phone, an adult wants a house. The same person's list changes through life.
- What others have matters. Seeing a neighbour's purchase turns a possibility into a want.
(b) How this affects production. Changing wants keep pushing the ‘what to produce’ question open, so production never settles.
Demand shifts → producers change what they make, and how much
Competition to serve the new demand → better quality, lower prices, innovation
Resources move from the old product to the new one → the old industry shrinks
The chapter puts the constructive side plainly: many producers offering similar products “encourages better quality, lower prices, and innovation in production of goods and services.” The costly side is on the same page — resources shifted to make one thing are resources taken away from another, so changing wants continually change the opportunity cost of everything an economy produces.
(c) Why all wants cannot be satisfied. Because of the two facts the chapter opens with, taken together:
Resources → limited in quantity, and each has alternative uses
Unlimited demand on a limited supply → scarcity
∴ some wants must always be left unmet — that is not a failure, it is arithmetic