Price is the first factor on both sides — but it works differently from all the others, and the chapter is careful about the difference. A change in the good's own price moves a buyer or seller along the existing curve. Every other factor changes how much people want to buy or sell at the same price, so it shifts the whole curve. Getting this right is the whole skill of the chapter.
What influences demand. The chapter lists these in the section ‘Other Determinants of Demand’ (pages 198–200).
| Factor | How it works | The chapter's own example |
|---|---|---|
| Own price | Price ↑ → quantity demanded ↓; price ↓ → quantity demanded ↑ (Law of Demand) | Srivalli buys 1 kg at ₹150 and 3 kg at ₹50 |
| Price of substitutes | If the substitute becomes dearer, demand for this good rises | Coffee gets expensive → people switch to tea; mangoes too costly → Srivalli buys bananas |
| Price of complements | If the good used with it becomes dearer, demand for this good falls | Costlier cinema tickets → less popcorn sold; more printers sold → more cartridges |
| Income | Higher income means people can afford more, or choose better quality | A rise in income makes people “more confident about their ability to spend” |
| Taste and preference | A strong preference keeps demand up even when a cheaper option exists | Srivalli will not replace mangoes with oranges even though oranges are cheaper |
| Size and composition of population | More people means more total demand; who they are decides what is demanded | More children → sports shoes; more working adults → formal shoes; more elderly → orthopaedic shoes |
| Seasonality | Demand shifts with weather, festivals and cultural habits, not price | Bookshops at the start of the session; sweet shops in the festive season; sweaters in winter |
| Future price expectations | Expect a fall → postpone buying (demand now falls); expect a rise → buy now (demand now rises) | People delay buying durables before Diwali, expecting festival discounts |
What influences supply. These come from the section ‘Other Determinants of Supply’ (pages 202–203) and the LET’S EXPLORE box on page 203.
| Factor | How it works | The chapter's own example |
|---|---|---|
| Own price | Price ↑ → quantity supplied ↑, because profitability rises and new firms are attracted (Law of Supply) | Seller A offers 1 kg at ₹50, 2 kg at ₹100, 3 kg at ₹150 |
| Price of related goods | Supply of one good depends on how profitable the alternatives are for the seller | Low wheat price and high chickpea price → the farmer plants more chickpeas next season (Fig. 9.6) |
| Number of sellers | More sellers → market supply rises and prices fall; fewer sellers → supply falls and prices rise | Competition raises production, so supply can exceed demand |
| Technology | Better technology lowers the cost of production, so more can be produced and supplied | Drip irrigation and weather sensors raise crop output; cold storage lets mangoes reach distant markets |
| Future expectations | Expect a demand boom → produce more; expect weak demand → cut production | Potato wholesalers hold back stock now to sell later at higher prices |
| Input costs, weather, disasters | Costlier inputs, resource depletion, bad weather or a disaster reduce supply; a cheaper alternate input raises it | Listed in the LET’S EXPLORE box on page 203 |