Colour and fragrance are not decoration — they are advertising. They bring in the animals that carry pollen from one flower to another, and without that carriage the pollen would stay where it was made.
- Colour is visible from a distance and tells a bee, butterfly or sunbird that food is available here.
- Fragrance works where colour cannot — at night, and inside dense foliage. Scent molecules travel on air and can be followed by a moth from many metres away.
- Nectar at the base of the petals is the reward. The insect comes for the nectar; it leaves with pollen stuck to its body.